Industrial Training Services

www.industrial-training-services.co.uk
Tel: 01245 321 130

As the name suggests Industrial Training Services Ltd provides a broad range of training courses, most of which are focused within the Construction industry such as Pasma training. They were first established in 1989 and rapidly grew into one of the most flexible training providers within the UK. In order to help more companies raise the working standards of their staff to NVQ level, ITS knew they needed to make their site accessible to more people through the UK. They choose to use the services of Weblinx Ltd to help them do this.

Case Study

Industrial Training Services Ltd first started in 1989 and provides a broad range of training courses that will help construction companies raise their operator standards up to NVQ levels, including forklift training and streetworks training. Since their conception they have quickly evolved into one of the leading providers of construction focused training courses throughout the UK. They now provide onsite training to companies all over the UK and all of their courses are recognised by all the necessary regulatory authorities.

Industrial Training Services Ltd wanted to help more companies achieve higher standards by providing them with the relevant training and they knew they needed to get their website into the prime positions on a selection of the main search engines. They employed the specialist and very professional services of Weblinx Ltd to handle this side of things for them. We quickly established that the strongest key phrases for Industrial Training Services would be on the lines of Pasma training, driver CPC, and CPCS training etc. Once we had compiled a list of the very best phrases work started on the site to make it more search engine friendly.

We carefully checked the whole site for any traces of copied content as the search engines normally penalise sites quite heavily for this. Any copied content was quickly removed and replaced with unique text that was created by our team of specialist copywriters. We then needed to make the site easy for the search engine spiders to navigate around. This meant playing around with the internal linking structure of the site to make it as strong as possible. We achieved this by incorporating links into images, banners and text. Anchor text linking is the method we tend to use more of in order to achieve the best results. All we needed to do then was tweak the Meta strings that are located within the coding of each and every page. We placed key phrases that were relevant to the information provided on the actual web page within the Title, Keywords and Description coding whilst being very careful not to accidentally create any repetition. The site was then ready to be uploaded and then cached by the search engines.

The hard work didn’t end there though. Once cached we needed to keep a close eye on all the chosen keywords throughout Industrial Training Services Ltd’s campaign. We have a special keyword report system that provides us with the information we need about each and every one of their chosen keywords. This information allowed us to take swift action to help any of the key phrases that required attention. This work continued throughout their clever SEO campaign.